26 January 2018

HSBC nets badminton sponsorship

HSBC is partnering with the Badminton World Federation (BWF), the sport’s governing body – a move that they hope will boost the popularity of the sport across the globe.

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The bank will support the organisation’s full programme of events over the next four years. This includes being the title sponsor of the BWF World Tour, which this year comprises 26 tournaments in 20 countries and territories including Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore, Switzerland, the UK and the US. 

HSBC will also be the title sponsor of the World Tour Finals, where the highest-ranked singles and doubles players compete. From 2018, the finals will be held in the city of Guangzhou, in China’s Pearl River Delta. 

Sumit Dutta, President Director of PT Bank HSBC Indonesia said, “With Indonesia’s long successful history in badminton, PT Bank HSBC Indonesia is excited to support and help grow this sport, through the global partnership with the BWF.  In our more than 130 years of presence in Indonesia, we are cementing our long-term commitment to Indonesia’s growth, showcased by the integration to become a locally incorporated bank. This has allowed us to expand our footprint of 99 branches in 29 cities across the archipelago. “ 

Indeed badminton is particularly popular in Asia, where HSBC has a strong and growing presence. Furthermore, the federation’s vision is to make it a global sport that is accessible to everyone. 

As well as sponsoring high-level tournaments, HSBC will work with the BWF to promote badminton at the grass roots, encouraging more people to play and follow the sport. The bank will also sponsor the BWF World Junior Championships and BWF World Junior Mixed Team Championships, a platform for up-and-coming stars to shine. 

BWF President Poul-Erik Høyer said the partnership with HSBC is a “significant milestone” in the governing body’s history. 

Badminton is the latest addition to the bank’s sporting sponsorship portfolio, which includes rugby, golf, tennis and cycling. 

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