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  • Managing Cash Flow
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Seamless Payment and Efficiency Boost with Omni Collect

Background and scope

PT FITLINE NUTRITION AND COSMETICS (FNC) is a subsidiary of PM International Group who is headquartered in Luxembourg, with over 45 subsidiaries and distribution partners in more than 45 markets. The company provides a comprehensive range of premium products in health, fitness, and beauty.

In Indonesia, FNC distributes its products through its direct sales members. The orders are submitted via customer service by phone, email, or online messaging platforms. A newly planned direct-to-consumer (D2C) ecommerce site to channel sales orders online is also pending licensing from the government.

The challenges

The current Order-to-Sales process via customer service is predominantly manual, resulting in reconciliation challenges. There were regularly multiple unidentified and mismatched transactions greatly impacting FNC’s daily operations.

FNC decided to address these compounding issues with one banking partner who can provide an integrated end-to-end solution to support their online and offline sales models, driving:

  • Streamlined invoicing and reconciliation process to ensure timely delivery of goods
  • User-friendly interface and simple check out with multiple payment options for a superior customer experience
  • Simple implementation with limited technical resources

The transformation

FNC implemented Omni Collect, one of the leading collection solutions in the market to meet their collection objectives, while complementing the sales process which is driven by their client service team.

In the digitised online payment process, FNC’s customer service team inputs the order details such as quantity and price on the Whatsapp application to create a payment link via Omni Collect. The payment link provides multiple online payment channels including credit cards, bank transfers, and ewallets. For offline payments, EDC machine and static QR code is being used. Once the payment has completed, Whatsapp notification is sent to the client service while a transaction notification is sent to FNC’s finance team to complete the order in the system for delivery. At end-of-day, finance team receives a collection report for reconciliation.

While streamlining its collections process in Indonesia, FNC also implemented bulk file uploads to improve efficiency in vendor, commission, and salary payments. With the HSBCnet global linkage to its Belgian headquarters, the respective treasury and finance teams could stay on top of their cash position and access with a single logon.

The success

A better online payment experience for FNC’s customers using a simple checkout with multiple payment options

A streamlined invoicing process for faster sale and delivery

Better data to enable quick reconciliation, improving overall working capital efficiency

The solutions provided by HSBC’s team enabled certain digitisation and automation of our business and its operations, resulting in significant improvements in service standards, internal processes, and the overall experience for our customers, employees, and partners. This has, of course, given immense benefits to our overall business, management, and people.

Andreas Backman Micka | President Director of FNC

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